Advertising sign



l. HOLSMAN- Nov. 19, 1935.

ADVERTISING SIGN Filed Jan. 1'7, 1935 4 Sheets-Sheet 2 Nov. 19, 1935. LHQLSMAN ADVERTISING SIGN Vl/ileuiJn.' 17, 1955 4 lSheets-Sheet '3 :vial:

NQ Q @N Nm N Nm. uw l mh j mmh S l um NN ww A n u n n n 2 2: m n n I n/Q N wm x NQ R M /k mvez 951 n n /m n SSE n HM u u |lwm, ww f1 l mw Q mmvS am NN www u ww u wm ma Q o w Nov. 19,1935.' l. HoLsMAN ADVERTISINGSIGN 4 Sheets-Sheet 4 Filed Jan. 17. 1955 ratones Noe.' is, i935 sesscrisse l nnvna'rro siert insure no chiosco, m. i Application January17, 1935, Serial No. 2,184

s mums' (ci. io-' szi `gousljniovedalonganopeninginaviralloitlie iinzien.'

' sans for positiven? moving the A stili osectoi the present inventionbox and illuminated by a: source Vof illumination containedwithin thebox. The strip or iilm is equipped with suitable advertising matter ordis- Play matter which is photographicaliy produced on the illm so thatthe display matter observed is' transparent, with the background of theiilm Opaque The .invention further contemplates the utilisation oi' anendless Afilm ofmany feet in length,V8lnniorportionofwhichtilmisarrangedasareel Within the box and a minorportion'oi which is present invention will be apparent from the iolymoved along the opening in the box, for advertis- The box oithepresent-invention is a` low one,

lust highcnougl toaccommodate theiilm in edgewise positionand also thevarious parts of mechanism employed 'in connection with the operation oithe device.

An obiect of the present invention is to provide a readily portableadvertising sign, o! the il-A luminated type,wherein an endless iilm isemployed. the maior portion of which tilm is in the form o i a reelwithin the bon, together with means for moving the nlm continuouslyalong an opening in a wall of the box, continuously unwinding theiilmfrom# the reel and winding the iilm onto the reel.

Another object oi the present invention is to provide. in a sign of thecharacter mentioned, an

' endless iilm arranged within a casing with a portion ofthe illm in theforni ci a reel'supporteri in edgewise position within the' casing. andunwinding apart of the lm from the interior of the reci, turning theportion as unwound from the interior o! the reel into substantiallyilatwiae position topass iromthe reel and then restoring the edgewisepositionoi' the edgewise position along an opening in the o e 'A furtherobject ci the present invention is to provide, in an advertising sign,an enesshim carrying display matter, movable along en operiing in theeasing, which is driven by e roller or sprocket, the roller or sprocketthe zo be" ing promoted with cooperating interengaging @im by theroller.

' has tc do with. provision of a continuous strip ieed reci of hlmarrengeoiso that the hlm may w continuously unwound from and wound'ontosaid resi, and with the portion unwoilili from they@ appended claims:

if a and moving it turned into atwise position to pass from the reel,together with means for returning the film to edgewise position formovement in edgewise position along an opening for display Another andyet further object oi the present invention is to provide'- anadvertising signin which an endless illm is continuously moved along anopening in a casing, by means oi s. motor within tne casing. which motoris constructed so as to occupy a space which is but slightly greaterthan 1c the edgewise dimension of the nlm, and in which the variousmechanisms employed 1 4for operating the sign are conilned within aspace but slightly more than the height o! the guiding and driving meansfor the nlm. The above other and further objects of the lowingdescription, accompanying drawings and Embodiments oi the presentinvention are il- 20. lustrated 'in .the accompanying drawings andtheviews thereof are as follows:

Figure l is an isometric view of the casing of the present invention,showing an opening in a wall oi the box and also showing an edgeglow 25plate supported in the cover of the box or casing.

Figure 2 is a top plan view of one form of the box or casing of theinvention, with the 'cover renoved, showing the iilm reel and the mannerof' passing the film in opening in a side wail of the box and showing alead of nlm turned to atwise position and withdrawn below the reel.

' Figure 3 is an enlarged vertical'sectional view 'f taken substantiallyin the plane indicated by line 11i-m oi Figure 2.

Figure fi is a fragmental vertical sectional view, ,with in elevation,ofthe iustratec iorm oi means for supporting the villm reel in positionwith the non. .so

Figure Ei isa iragmentai vertical sectional view taken substantially inthe plane indicated by line 'ifi? of Figure 2.

iiigure t is e pian view showing one means for withdrawing a leadoi hunfrom the mterior oi the reel and turning the drawn portion fiatwise to.pass across 4 the upper of the. reel or lm and .margin oi the reel..

descent tube' in pian.

edgewise position' along an 30 l Figure 9 is a fragmental verticalsectional view taken substantially in the plane indicated by line IX-IXof Figure 2, and

Figure 10 is a side elevational view of the brackets for supporting theincandescent tube in position.

, -The drawings will now be explained.

'Ihe box or casing loi' the present invention is one which is readilyportable, and is illustrated as being of greaterlength than depth orheight and in height is relatively low. 'I'he box or casing comprises'ashell A and a cover or top B.

' 'I'he shell A comprises a bottom I, end walls 2 and 3. A front or sidewall 4 may be formed as one of the walls of the shell A, or may beformed as is herein illustrated as apart ofothe coverl or top B. Thewall 4 isv provided with an elongated opening5 surrounding whichV is anofi'setpart of the wall such as 5 formed by suitable pressing or drawingoperations. A

'I'he cover B has flanges Il adapted, when the l cover is applied to theshell A, to ilt over the walls of the shell for excluding the emissionoi light from the casing, except through the opening 5 and also throughopenings to be later described.

v'.'lhe cover B is provided with an elongated I opening lil parallel tothe wall 4, and spaced inwardly therefrom a slight distance. In thisopening is removably supported an edgeglow plate C of glass or othersuitable transparent material which may be inscribed or impressed-withlsuitable advertising or other indicia as desired. The

top B is further provided withyents 9 for the escape of heat from withinthe casing.

'I'he edgeglow plate C is shown as supported in position by' upstandingVguides I0, suitably secured to the top B. The guides I4 are shown aschannel members adapted to receive the ends of the plate and are shownas attached to the cover B by means of screws II. Referring to Figure 3,it will be observed that the edgeglow plate C extendsdownwardly a slightdistance below the top B where it is supported at its ends by suitablepockets I2 disposed n'ear the extremities of the opening 8 through thetop.

The bottom of the shell A is provided with feet Il, such as cylindricalpieces of rubber, or like composition, to suitably support the casing ons. shelf, ledge or the like.

Supported on brackets I4 inwardly of and along the wall .4 ofthe casingis a plate I5 having one of its' marginal edges upturned as at I5forming a guide'to be later described.v The plate I5-extendssubstantially the full length of the interior ofthe casing, asmay be observed in Fig. 8 and Fig. 2. Secured on top of the plate- I5 isa second or similar plate I1 which in like. manner to plate I5 has itscorresponding edge upturned at I8, which upturned edge cooperates withthe upturned marginal edge I5 of the plate I5 to provide a guideway fora iilm or stripto be later described. 'I'he plates I5 and I1 are securedto the brackets I4 by screws I9 or othersimilar attaching means.

Secured atop the plate I9 in spaced relation are present the filmclosely adjacent the opening 5.

platev Il and its upper margin held in position 5 against the'lampbrackets by means of a down.- tumed guide flange 23 forming part of aplate 24 attached to the upper margins of the brackets. 25 and 2|. Asecond plate 25 is secured atop the plate 24 and both these platessecured to the lo brackets by screws 28. The plate 25 is-provided with adownturned flange 2l spaced from the flange 2l' and cooperates therewithto serve as an upper guide for the upper "margin of the film f movedacross and in front of the glass plate 22. 15

vAttachedv againstv the rear margins of the lamp brackets 25 and 2l isan upstanding partition member 23 having its upper margin deflected, asat 29, away from the tube D.

The partition 25 is so disposed' with regard to 8o the edgeglow plate Cthat the edge of such plate which is within the casing, is disposedadjacent:

drical outer 'surface and withtop and bottom 80;

flanges 32. Preferably the roller II is counterbored from its upper endso as to receive pack' ing material 33 between it and the spindle 35 forlubricating the roller.

. At the other end of the plate ls a. similar as' erect spindle 34 lssecured and on this spindle is freely rotatably mounted a roller 35.This .roller is also counterbored to receive a lubricating packing l5.This roller is provided on its exterior with Aa, plurality of radiallydisposed teeth 3l, arranged near the upper and lower ends of the rollerfor engaging apertures in the lm.

Swingably supported on a plate I8 adjacent the roller 35 is an arm 3lpivoted'rat .38`tozthe plate I l. The arm 31 is provided with an ar- 45-cuate slot 39 through which passes a-screw 45 threaded into an Iopeningin the plate I1 for securing the arm 31 in angularly adjusted posi-jtion within its limit of adjustment. The free end ofthe arm 51 carriesan idler roller 4I which 5o is `rotatable about a spindle 42 secured tothe arm. This roller is counterbored to receive a lubricating packing43. The idler roller -4I is provided with upper and lower guide flanges44 guiding the top and bottom margins of the film E as it is movedthrough the casing as will-be later described.

As will be observed from Figures 2 and 8, the rollers 3| and 35 aredisposed adjacent the ends of the wall 4 lof the casing and adjacent theopen-i 60 ing 5 through such wall. The rollers II and 35 are so disposedthat the lm E, in its span between them, moves parallel to the glassplate 22, disposed in front of the light source D, and behind theopening 5 in the wall 4. The guides I6 65 and I8 cooperate to receiveand guide the lower. margin of the film as it is moved inedgewiseposition along'the plate and opening while theA upper margin o fthe film is guided by the flanges 23 and 21 of the plates 24 and 25respectively. 70 The film guides just described, Support the filmclosely adjacent the glass plate 22 and yet spaced therefrom a slightdistance to prevent rubbing of the illrn against the plate as the filmis moved along the plate. The only portion of the nim u f. fr 'rn allenumerar-shaft i f bountrbor' Tollerv ff.21021,362 abrasion-'isf thatpordeswhich doesnit m'at- 'tfar as the:emulsion?,'onil the imis conysmetallicricaps and at-'its trwhich the'iilament F. iseattacheniwn`providedr-withfaI cup sha.

il the .caps of i 'r The :bracket-:120

ed to receive "onefo 'the xbracket l2 ibis provided with r inrdepthathanthe cup theoppositelend loli' fthe tube?4 electric:circuit,A in the cupll xconnectedfto'f one u end o enters'fthepcup .tl fthroughngageableffiatwiseb &8; of the bracket 2i is interductor 53 `.enters 54andextends 1.521' `Where, .sit-flterminatesgin di to 'have ilatwisefcontact end of the-tube inserted;` in the .bracket 20 e end thereofhaving. the 6'` thereon against the snring152 to compress ical-,ion`offtheother end of the t\20.- .Thetube ushing; .j the same against thecof-from` the. cup

lposedvza colli spring EE-.vwtA con the cupnrezthroug'h l tl'irouglithe. spring? *a contacti'disc tti-.adapte Driffllilie` tube :D :is

' and i: 2li by:y pushing 11th' an: aperture the adjacent` -lt to.enable tappi ftubelin :the rvcup l is i. removed' Yayi-.1p

spring Wiato free-one. end ther ill ofthevbraclretl: f @Theconductora-5t en suitableswiteh yconvenien to the" casing yse that `thenai-,ed asfl'desired. v. u 1 :From Figure it f :extremities: of:v`tine'srgu bent baclsvvai'dly to preven aiment" oftlie: glassplate-i22.x n r r f. 'Directirig."efttentiony to served "that aV motor:base mall-'rear f comer.

. hand;- :endi ofthe ca i'he:.1.'llate'5B` is support the ycasing-.lay.means l s'ulatin'g-r materialp r such as rubber or r'ub vis secured. tothe bottom 'of bolts# 58l ilvhicl'ry prefe The amounting, #may .bevsaidy .to 4be a: l' `l. .f ingffor; the motor. S B6 is an'appropriate'. a'szGf' and rconstructe 59 p'rojectsfrom,l "Ihisashaftzisprovi Mounted in the plate is ahverticlly, dis loweri-end: a {wormiLwheel v. v'worrnJ-.Gll off *the* motor sh .62 @is :between the platePtheca'singzi" 11'* l'Af-drivesproc ofa bearing i' mem ring against the`topy side ,of wise secured to v the` olle'r .64,1 which d` connected'toa tlv-:disposed with respect tube D `may ybeillumibeoeervd that the ideitof .the platev ,lQare t l endwise .displacegure` 2, vi-tfwillbel.oblplate v56 is y disposedin' sing` adjacent the left sin'giasfobservedy in Figure '2. ed above the bottom i of if feet l `$1 ofysuitable ineferabiy; 'cushion material ber composition. The plateVifofthe casinglby means rablypass through the therefore, of the platecushion or` floating vmountuitably'secured to the plate Y tor,`designated generally d so' that its `driving` shaft tor below, the`plate 58. ded-with a-wcrm 60.

58 yso as tojrota ft Hghaving at, its 62; in me'shwith the "i The.wormwheef 56..'and thelbottoxnfl of' liet.v4 M "iis su portedinposition ber` 63 Isurrounding yKeyed or vother 6| fisfiaydrlvingr toreceive Ta lubricating packing "iL-tulle?rollerI ,35; is providedlurality -o iteetlr 08 for tengag the fumatorivelered;ftotheitopfside'offthe plate 5B isra voted to the 'plate at 6Iand v swinging arm 61 pi t 39 in it through which having an arcuate sloprojects aiscrewJ :tha'dedintoithei lateft forvsecurina .the Ilrinansularl! adjusted carries-anpupright spindle; l1 j on which.-isfreely rotatable an idlerfroller.y 12. .This rollen is couns terbored`t0.'receivea klubricating .paclgim;{I}. The surface oilI the roller 12is providedjzwith `,upper `and lower` grooves viland y15.120yreceivelftherein y the upper: andflower :teeth 66p! the drivingroller$4.-y zfflhefsrooves 14. andwlfare, farmed invthe i0' roller'by means ofannular flange elements-i'l8 -which lconstitute-fthe y bearing surfaceof the idler `roller for-engagementagainst the nlmE tolhold y lltagainst the driving milery s4 se `thatthe teeth 166 of; thelirivins-v,feller ensase. lhrllh thfr.- 16 -orations Hofthe nlm..- v

l ,Behind the-partition, 2s, ai; pregnant" shaped base, plate 11. is`secured to thebottom .i of the casingyby' means of suitable screws18.,Tl'iisbase plate-11 supports. the illmgreel `Infor,*rota/tive gamovement as later described. v

Adjustabiv securedtotle baseplzate'll are a plurality ofvhslide members18 having "upstanding portions l'llfwhich support in vertical alignmentand spacing, rollers il! vand 82, for receiving the 2a llower,andup'permarginsrespectively of the reel Figures antifa.` y"ll'lrie .slidemembers'i9 are lmounted on the base plate l1v forfinward andouty'wardadjustment with respect to the center of the 30 film reel Il.As illustratedevery one of the base, members-18 `is provided with'tw'oelongated slots 3 3 and 8S, the rslot 3B engaging'a pin @t set in lthebase plate l1 and upstandingtherefrom while aniadjusting screwedentersftliough a slot tl 35 vandis in threadedengagementf with the base4plate 11. ln thismannertheslide members la )may "be 'movediinwardlyl oroutwardly Awith re-4 jspe'ctto the yiilxnreel L to properly maintain.such nlm.' in dperative'positionin the casing. y 4Q Therollers Bland 82are carried on spindles secured to the'upright portions 80 of the-slidemembers andsuitably fastened in place to prevent endwise ydislodgeinentofthe rollers.

' In order to maintaini'he illxn reel L insubstan- 5 tially@ circular-condition, a pluralitv of erect spln'dlesll aresecured'to`the'baseplate 11 and' arrangedfuniformly about a central pointdeflning'in 'effect'.a' regular polygon. There may be` asmany of vthesespindles 81 as conditions 50 A warrant; sixr ofthese being 'shown in thedrawings.V Everyone' of the spindles 81 isprovided with 'a verticallydisposed roller 88 to bear against fthe interior of the' film reelL andmaintain the reel-insubstantially circularcondition. The roll- 55 1ersel. are secured to'the spindles 81 byfmeans or bon-s kals threaded mwthe Yupper ends or the Y spindles and properly engaging the rollers.

"It will be observed, therefore, that the hlm reel `L is retained andmaintained in operative posle0 z tion, in, edgewise relation, tothe baseplate 11,

'tothe bottom of the casing and 'the' portion of theimj drawn from thereel and moved in front of the glass piste zz and the light source D,main- 7o -tained in edgewise position during auch `movementa I However,in view of the low'box, itv is necessary in ;lrawiug'oi.l the film from`the interior of the reel L, to move the nlm from edgewise to tlatwise 75position and then to restore it to edgewise position for movement inedgewise position in front of the light source D.

Figure 2 illustrates suitable mechanism for turning the lm from edgewiseto ilatwise position and withdrawing it from the interior of the reelunderneath -the reel,.wbile Figures 6 and 7 illustrate mechanism forturning the lm from edgewise position to atwise position and withdrawingfrom the interior of the reel over the reel.

The mechanism for withdrawing the illm from underneath the reel will nowbe described.

Mounted on the base plate 11 within the reel L is an inclined roller 99supported by brackets 9| and 92. The bracket 9| supports the lower endof the roller while the bracket 92 supports the upper end of the roller.Brackets 9| and 92 have notches into which the roller axle 99 isinserted and retained for operation of the roller.

Also mounted on the base plate 11 within the connes of the reel L is asecond roller 99 substantially parallel to the base plate 11 and,supported on the base plate by 'end brackets 99 and 96. The roller 99 isso disposed with relation to the lower margin of the reel L that the ilmengaging the underside of the roller will freely pass underneath thereel L as may be observed in Fig. 6. 'I'he roller 99 is provided withend flanges 91 for guiding the film underneath the reel. Attached to the`base plate outwardly of the illm reel L is another roller 99 supportedby means of brackets 99 and |99. The illm engages underneath this rolleras may be observed in Figures 2 and 6. 'Ihis roller is likewise'provided with end anges |9| for guiding the. nlm in its movement.

Secured to the base plate 11 adjacent the roller 95 is another inclinedroller |92supported by brackets |99 and |99 onthe base plate. This.

roller is inclined in a direction to turn the illxnY from the ilatwiseposition it occupies in passing underneath the rollers 99 and 99 toedgewise position for movement in front of the light source D.

It wm be observed from Figure 2 new the nlm* is unwound from theinterior of the nlm reel L,- twisted into substantially ilatwiseposition to move underneath the reel L and then restored to edgewiseposition for movement in front of the light sourceD and along theopening 9 in the side wall I ofthecasing.'1'hefllmiswoundontothe reel Lafter leaving the driving roller' as may be obrved in Fig. 2.

The lm is theu'sual endless type of celluloid iilm such as is employedin moving pictures and which'lm possesses inherent characteristics ofexibility and rigidity. As the lm is withdrawn from the interior -of thereel L by actuation of thedriv1ngroll99,theillmreelisr'otatedinclockwise direction as observed in Fig. 2.

The manner of withdrawing the nlm from the interiorv of the reel L overthe margin oi' the reel will now be described:

ReterringtoFiguresand'l ofthedrawings, a base plate 211'whichis acounter part oi' the baseplatensupportsthereelLbymeans'ofthe slidemembers 19 and rollers 9| and 92, and also the rollers 99 on thespindles 91.

Disposed on the base plate 211 within the conilnes of the reel L. isan'inclined roller |95 carried on brackets |99 and lill'fastened to thebase plate 211 by means of screws |99. .The bracket |99 supportsthelower end of the roller while the bracket .|91 supports the higher end.

Secured to the base plate 211iust outside of the over the top marginofthe reel.

moved 810118 reel L are uprights |99 and lili fastened by feet and ||2respectively to thebase plate by means of screws H3.'

The uprights |99 and H0 support two closely .adjacent parallel rollersill and I5 which are 5 4the-roller |95 to twist the ilm from edgewiseposition it occupies while in the reel L to substantially horizontalposition to move it from the reel l5 An 'inclined' roller H6 issupported on the base plate 211 by bracketsl I1 and H8, the bracket ||1supporting the higher end of the roller, and the bracket ||8 the lowerend. This roller is inclined :to the plane of the base plate for aidingin re- 20 turning the substantially flatwise portion of the illm toedgewise position for the reasonsheretofore described with reference tothe arrangement shown in Fig. 2.

It will be observed that provision has ,been made for employing anendless film, the major portion ot the length of which is normally inthe form of a reel and unwinding the illm from the interior of the reeland winding the lm on the exterior of the reel. The lm, as unwound fromthe interior of the reel is moved into substantially atwise position forescaping` from the reel, and

then returned to edgewise `position for use. f

'It is necessary to t'urn the film into substantially Vnatwise positionin escaping'from the reel 85 because ot. the low height of the box.

Ihe box creasing is maintained and made -low so as tobe readily carriedand at thesame time because `oi its dimensions, pleasing in appearance.l

The base plates 11 and 211 are interchange-h able. made possible byreason of the-fact that these plates are secured in vposition within thecasing by means of screws ||9 passing through screw holes. |29 in thebase plates-and engaging 45 suitably threaded apertures in the bottom.of the casing.

The motor and light source D may be in'series so as to be in circuit atthe saine time or else may be controlled separately-so that if desiredthe light source D might be put in circuit for illuminating a portion ofthe nlm in front of the opening 9 without driving the motor. This,however, is an exceptional circumstancein the operation of the device inthe present invention as it is con- 59 templated to drivethe mcontinuously and at the same time supply current to the light source Dfor illuminating the portion of the film being the opening 5 in the wall9 of the casing. 60

I'he capacityof the casing is such that the lm reel L may include manyturns or ai'ew turns depending on the length-,of the film being used. Itis possible with a device of the present invention and manufactured inreadily portable form to accommodate a illm of as manyas -several Ahundred feet in length, the provision of the reel.

i or mm enabling the use of a long nlm within a restricted casing.

The invention contemplates the continuous movement of the film along theopening 5 in the acca-ses n preferablyl photographed, the nlm being aphotographic nlm and may consist of letters, ngures,

- designs or/ any other type of display matter which may be desired.

The length of the opening i is substantially the length of theincandescent tube D so that when the. device is in operation the displaymatter along the opening 5 is uniformly illuminated without any darkspots, usually attendant on the use of a plurality of illuminating unitssuch asaI plurality of electric light bulbs. The length of the tube D isapproximately I s inches so that it is therefore possible to make areadily portable display sign of the character of the present inventionwith an opening of approximately i8 inches with the assurance with allof the display matter moved along said opening will be uniiormlyilluminated from end to end, thus enhancing the desirability of theapparatus.

The oiset 6 of the side wall i serves as a guideway for a strip ofcolored material M such as celluloid or the like, which is lnsertablethrough a slot le@ in the wall B. Such colored strip greatly enhancesthe appearance of the display matter on the nlm E orthe nlm' is movedalong the opening b in the wall tl. There may be strips of differentcolors interchangeable, so es to secure any desired coloreiect of thedisplay matter on the lf desired, a single colored strip might bereplaced by two short strips oi di'erent colors.

The tube brackets 2@ and 2l are preferably two piece, with the cupsthereof oi thinner material than the balance to facilitate drawing ofthe cups yfrom nat stools.

v.The invention has been dweribed herein more or less precisely Aas todetails yet it is te be unden- -position within the casing, verticallystood that the invention is not to 4be limited.

" thereby, as changes may be made in the arrange- ,ment and proportionof parts, and equivalents may be substituted without departing from `thespirit and scope of the invention.

l claim as myinvention:

1. An illuminated sign apparatus including a low nat box having anopening along one side wall, an edgeglow plate supported in vertical position in the box top, a display strip movable along said opening, asingle iight source disposed twice the height of said nlm an endlessfilm within said box having the major portion thereof in the form ofmanlm reel, and adapted to be continuously moved along said opening; meanssupporting said reelv for rotative movement; means for turning natwise aportion of the nlm and guiding it natwise away fromthe interior of saidreel; means for drawing the nlm along said opening, the drawing of saidnlm rotating said reel to unwind the nlm from the interior thereof andto wind the nlm about its exterior; a driven roller fbr moving said nlmin Athe manner stated, said Adriven roller' and filmhavlg positiveinterengaging drivingengagement: and a motor for actuatlng said drivenroller. if

`3. In an illuminated sign of the type whereinV an endless displaystrinis moved along an opening in a wall of a sign casing.' cf anendless strip of nlm of celluloid having a part thereof in the form of anlm reelsupported in edsewise vertical disposed l rollers disposedwithin the casing adjacent the ends of said opening, means supportingthe top and bottom margins of thespan of nlm between said rollers, adrive sprocket within said casingy for drawing the nlm along saidopening and mov... g

ing it toward said reel, means for guiding the film as it is unwoundfrom the interior of said reel and moved towardsaid ilrst roller bydrawing action enected by said drive sprocket, means rfor actuating saiddrive sprocket, and means for m illuminating the portion of the nlmadjacent said opening.- v

4. In a devlce'of the class described, a continuous nlm feed reel`supported in edgewise vertical position for rotative movement and ptised to have nlm unwound from the interior there.. of and woundabout theexterior thereof, guide means engageable by the portions of nlm asunwound from the reel to change the position of A such portions .fromedgewise to natwise and to a@ direct such natwise portion out of saidreel and then restore the edgewise position of the nlm.

5. An illuminated sign including a'. box having an elongated opening inone oi 'its side walls; a

single elongated incandescent electric light bulb g5 disposed along andadjacent said opening and inwardly o' said wall; a display `nlm withinsaid box adapted to be moved along said opening be- 'i tween it and saidbulb; and an edgeglow plate A supported in the box top with an eedgeadjacent go and along said bulb; the length of said opening, bulb andplate being substantially izo-extensive to avoid dark spots inthe nlmand plate.

d. in a device of the class described, lin combination, a base plate, aplurality oi vertically disposed rotative spindles supported by saidplate and arranged to receive a film reel in edgewise relation to theplatt-2 means carried by said plate for supporting the top and bottommargins of said reel, a roller supported on said plate with 4.1 its axisthereto inclinedand disposed vithin the connues of the reel and adaptedto have a part oi the nlm unwound from the interior oi the reel passingthereover, another roller supported on the plate within the connnes oithereel with its' 4g; axis in substantial parallelism with said plateand with the nlm passing therebelow, athird roller on said plate outsideof said reel and hay ing its axis parallel to the plate, said lastmentioned roller receiving the nlm underneath it fro 5|, said secondroller, and a fourth roller on said plate next contacted by 'the nlm,said roller having its axis .inclined to `Said plate in the same generaldirection as the nrst roller, and avertically positioned rolier lorreceiving the nlm from 55 the fourth mentioned roller to return the nlmto edgewise relation with respect 4to the plate, said nrst rollerbeingpiaocd adjacent one of said y spindles to prevent too abrupt changeof directionv of the portl'onnof the nlm being `unlwound ,o

.from the reel.

'1. 1n a devices: the uns described. 1n com-- binatlon, a base, pister aplurality' of vertically disposed rotative Mported on said plate andarranged to receive a reel in edgewise .l relation to the plate, meanscarried by said plate for supporting the topand bottom margins ofsaid'reel, a 'roller supported on said plate within the connues of thereel ,and having its axis in` cllned to said plate. vertically spacedhorizontally 70 two high disposed rollers supported on said platebutlide of said reel adapted to receive the nlm from said nrst mentionedroller in substantially v natwise position, another roller supported onsaid: plate with its axis inclined thereto to receive the u film fromsaid two high rollers, said last mentioned roller serving to tum the nlmfrom substantially horizontal position as it passes from the two highrollers to substantially edgewise position.

' 8.In a device of the class described, in combination. a base plate, aplurality ot vertically disposed rotative rollers supported on saidplate and arranged to receive a iilm reel in edgewise relation to thplate, means carried by said plate for supporting the top and bottommargins of said reel, rollers supported on said plate for receiving theillm unwound from the interior of said reel and4 turning the iilm intosubstantially horizontal position and directing' its withdrawaltherefrom in horizontal position, and other means on said plate forreturning said horizontal portion o! the nlm to substantially edgewiseposition.

ISIDORE HOLSMAN.

